Marketing Plan for Dog and Duck Bar Research Paper

Marketing Plan for Dog and Duck Bar - Research Paper Example A careful evaluation of the weekly customer flow and entertainment schedule served as the foundation for this analysis and the following marketing plan. The demographics of the target markets are somewhat varied and the customer attendance is unpredictable, but research indicates that bistro clientele is extremely loyal. The plan focuses on DDB's future growth strategy in increasing public awareness, developing and maintaining customer loyalty, improving the acoustic and functional design of the interior, maximizing future profits by promoting the bistro within its specific niche market, and emphasizing the bistro's superiority in the live entertainment music market and restaurant. Because DDB's promotional budget is rather limited, free exposure like press releases and emails will be sent out on a regular basis to announce the entertainment schedule and cooperative advertising will be pursued for all future print media. A part-time marketing director will be hired to assist the owne rs in creating ad layout and content, as well as helping with public relations. Because DDB's has relatively weak marketing and financial resources, it has relied heavily on extensive word-of-mouth advertising. Fortunately, this approach has helped to achieve a limited degree of success thus far in the club's existence, but this method will not achieve the type of profit margin the owners are hoping to obtain or sustain any type of business for very long. In the meantime, the employees will have to make a major effort to ensure that once they gain new customers, they don't lose them by consistently delivering quality products and services at competitive prices. To obtain repeat business from loyal customers, DDB's must work hard to establish long-term relationships with its clientele. Â  

Saving Private Ryan by Steven Spielberg Essay Example for Free

Saving Private Ryan by Steven Spielberg Essay Write a newspaper film review analysing how Steven Spielberg makes the cinema audience regard the pain of others. In the Omaha Beach sequence at the beginning of Saving Private Ryan. Saving Private Ryan Cast Tom Hanks, Tom Sizemore, Matt Damon, Edward Burns, Jeremy Davies, Vin Diesel, Adam Golberg, Barry Pepper and Giovanni Rabisi. Director Steven Spielberg. Producers Ian Bryce , Mark Gordon, Gary Levinsohn. Screenplay Robert Rodat. Cinematography Janusz Kaminski. Music John Williams. U.S Distributor DreamWorks SKG/Paramount Pictures. Viewer Rating 15. Internationally acclaimed 1940s war epic Saving Private Ryan directed by Steven Spielberg, this outstanding box office hit picked up five academy awards for:- Best Director. Cinematography. Film Editing. Sound and Sound Effects editing. Best Picture This award top grossing American Motion Picture of 1998. Saving Private Ryan opens with a cinematic battle that is, without a doubt, one of the finest, most graphic and realistic half-hours committed to film. This sequence, a soldiers eye view of the D-Day invasion of Normandy, is brilliant, not only in the terms of technique but in the depth of viewer reactions it generates, such films as Platoon, and the Apocalypse dont come close to the immense scenery Spielberg has portrayed. It is certainly the most violent, gory and realistic depiction of war that I have ever witnessed, the levels of pain put across with splitting sounds and visuals on screen. Spielberg spares the viewer nothing of the horrors of battle, using unbelievable images to display the utter chaos and senselessness that any soldier will encounter in an engagement with the enemy. Spielberg presents us with graphic scenes of Omaha Beach, the sequence is random, unstructured and subject to sheer chaos made all the more effective to the emotion on screen. Spielbergs portrayal of war on camera is outstanding, Spielberg also uses other methods to capture his sense of war, hand held cameras, a slight speeding up of images and also slowing up of images to show complete bewilderment the soldiers have to go through in the heat of battle. Also muted sound is used as to show when a shell or grenade has exploded close by and a soldier has lost their hearing. The soundtrack at the start of the sequence when soldiers are exiting the landing craft is like you are falling underwater and with a blurred sense of vision and hearing. Captain John Miller (Tom Hanks) goes through a sequence of shell shock where he is witnessing his fellow countrymen die around him, not only death in a clean and typical country and western fashion, but horrific, Spielberg shows the sheer randomness and shocking way that someone can die in the heat of battle The hand held effect used by Spielberg is used to give you the perspective of what a solider is looking at in the bedlam of battle, bullets piercing everywhere, decapitation and death surrounding everything, truly shocking images being displayed, it doesnt bare thinking about to actually experience being picked off like sitting ducks on a pond, no where to go, no where to hide, knowing that the only way you can survive is to advance towards the enemy! In the opening sequence we see an American Amphibious landing vehicle approach Omaha Beach, as soon as the door drops on the front of the vessel facing the enemy the scene explodes into intense rapid machine gun fire. Nine out of ten instantly get pierced-feared dead. This shot has been used wit the German gunner out of view, showing a dark figure with no emotion and no care in the world, which is what the worlds prospective was of the Nazis at this time of sorrow. The camera effect fades right as the gun in the view aims in the direction of a vessel, giving the effect that it is in fact the aim of a Nazi soldiers eyes. The camera quickly switches to a shot down in the water at the beach where a soldier has been set foot into the water at waist height. As the soldier struggles through the water he sinks under, the soundtrack changes at this point to men shouting and the sound of gunfire, as the soldier is oblivious and concentrating on making it out of the water alive, he is shot through the chest and falls motionless into the water, the camera is shaking at the shells smashing into the beach whilst the camera is on a soldiers eye view, like the solider is witnessing his comrades die. It just makes you think an awful lot about the daunting task that the army had to embark upon that day. The first really graphic moving image Spielberg introduces to us in is near the start of the sequence, he doesnt hold back the gory images at all, the audience witnesss the pain of others but showing for example a soldier walking up the beach with a determined look on his face, when he suddenly shelled and is left leg is decapitated to the hip, he hits the floor feared dead with bright red blood spurting out onto the grey beach. Spielberg also shows the power of a shell by re-enacting a blast and following it up with the soldier rather overreact to some peoples point of view, do a cart wheel in mid air, there is also a fellow dead solider lying beside him in this shot. The next shot is where Captain John Miller (Tom Hanks) is first introduced into the film and this is done by him crawling up the shell battered beach, clenching his helmet, making his way to shelter behind an ALD (Anti Landing Device) used by the Germans to prevent the amphibious vehicles getting up the beach. In my opinion, I think the introduction of Tom Hanks distracts the viewer from what really is going on., there is a war going on, but this shot is when a plot begins to emerge. Carrying on the sequence it shows through Captain John Miller (Tom Hanks) eyes, view pointing on a squirming solider who is very young trying to save himself from enemy fire. This is showing human emotions and reality of war and what effect it can have on a person. This young soldier has given up on his objective, he is crying and trying to push another solider out of the way so he can get more cover from enemy fire, which gives the impression of every man for himself. Again Captain John Miller (Tom Hanks) is shown in close up, his emotion is dazed. The soundtrack suddenly fades and sounds like he is underwater, gurgling sounds and sounds in the distance. This shot has been used to show how much of what you are looking upon can effect you. Captain John Miller (Tom Hanks) looks upon his fellow men dying around him, his face really shows how much he cares but also looking very unaware of where he is and what he is doing. The following scene (shot) is seen through Captain John Millers (Tom Hanks) eyes, he looks at a soldier approaching the higher tier of the beach, with one solider with a flame thrower on his back being followed by two other infantrymen. The flame pack gets pierced by a bullet and explodes, engulfing him and the other soldiers, this is where colour is properly introduced with the flames and Captain John Miller (Tom Hanks) still dazed, the sound is like a brush of wind through trees. This shot gives the sense of how war can backfire on you, its ironic how this American soldier was going to use his unique weapon to kill the enemy but as a result it killed him in an horrific manor, showing countless ways that people can die in wartime. Moving back to Captain John Miller (Tom Hanks) looking through his eyes, he sees a man who has had his arm decapitated and is searching for his lost limb in confusion, after being re united with his mangled arm, he simply walks off down the beach. The scenery behind this injured soldier has been framed behind the Anti Landing Devices to keep the mood of battle and with soldiers crawling around underneath this soldier to show more authenticity and amazement at what the soldier is doing. Once again showing randomness in war, with the man who simply has given up his objective. Still with no dialogue introduced yet. The following shot in this sequence brings you back to Captain John Miller (Tom Hanks) after just seeing three men being engulfed in flames, a wash of blood sprays onto Captain John Millers (Tom Hanks) face and dribbles down, but he just closes his eyes, still dazed and a doesnt seem fazed by this, although looking surprised he is still without proper hearing. This is used to still represent confusion in war. Spielberg shows the machinery in wartime used in the D-Day landings, he represents them by a landing craft is on fire and American soldiers pouring out on fire. Landing craft called PA30-31 designed to drive up the beach, but unsuccessful and engulfed in flames. The soldiers arent bothered about getting shot, they are just worried about getting the flames off them by diving into the freezing cold water, running around like headless chickens, showing that not everything goes to plan in war, and again the randomness of it all. Also showing that you cant always die by the bullet. This shot is still looking through the captains eyes, the first scene with a crowd sense. The soundtrack at this moment is still with Captain John Millers (Toms Hanks) hearing disabled slightly and you hear the sound of flames and shouting. Showing the sense of uncertainty and danger the soldiers are in. The camera is used in a way that helps us to understand Millers confusion. One shot has the camera panning away from Millers eyes as his hearing slowly returns, to the sound of explosions and endless gunfire, illustrating that Captain John Miller (Tom Hanks) has suddenly become aware of what is around him and what he has to do to survive. Miller is seen putting his helmet on which is filled with sea water stained red with blood, the camera follows this action closely as the blood runs down his face, again illustrating the stark reality of his situation. This is further emphasised by the introduction of the first real dialogue, What do we do now sir? Miller is slow to respond and the soldier shouts, I said what the hell do we do now sir!? To say that the film starts with a BANG! Is an understatement, Spielberg uses grotesque images of blood, gore, drowning, dismemberment and death to create impact and then shows us by his clever use of camera angles and close ups shots, the mental and physical pain that these men experienced. This ultimately leaves the viewer shell shocked and in complete empathy with those who experienced the D-Day landings on June 6th 1944.

Midified Bunnell Suture in Achilles Tendon Injuries

Midified Bunnell Suture in Achilles Tendon Injuries I. Samota, R. Necula, Florin Sabou, Radu Vaidahazan, I. Szava, Alina Pascu. SUMMARY The treatment of Achilles tendon lesions is still controversial. Even the usual Bunnell technique of suture is appreciated to be a good ones, it is steel associated with a low rate of reruptures. In order to improve the suture strength, we modified the original Bunnell suture by using two sutures in Bunnell manner, one starting from the superior and the other from the inferior tendon stumps. The manner of fixing the knots is in double points and realizes a superior tight fitting than the usual Bunnell suture. We used this suture in four cases of accidental section and in 11 cases of acute rupture, with no reruptures. Based on our own experience, we consider this modification of Bunnell sutures increases the strength of the sutured tendon and generates a low rate of reruptures. BACKGROUND The Achilles tendon is the largest and the most frequently injured tendon of the human body (1, 2, 3). In cases with accidental section, the only surgical treatment is accepted. Treatment protocols for patients with acute Achilles tendon rupture include surgical and nonsurgical management, but they are constantly being modified (4, 5). The rerupture following acute lesion is the most frequent major complication and it is higher in nonsurgical treatment than in surgical one (6). In surgery the rates is lower, but it is still up to 3% (7, 5). Various surgical methods have been described including open, minimally invasive and percutaneous repair (8, 9). In chronic ruptures of Achilles tendon, most authors consider the surgical treatment to be the only satisfactory one (12, 13, 14). In chronic ruptures, we never used any type of suture but the angmentation only. Each surgeon chooses one surgical techniques because considers it to be associated with a low rate of complication. Base on our experience, we consider, in the acute Achilles tendon ruptures, the surgical treatment has some advantages. We present our experience with Bunnell modified suture surgical of Achilles tendon lesions and discus the used techniques in accidental sections and acute ruptures. We believe our modified Bunnell suture to be associated with a lower level of rerupteres than the original one. MATERIALS AND METHODS This study is a retrospective evaluation of patients with accidental section or acute Achilles tendon ruptures treated by a modified Bunnell suture. Every patient who underwent a modified Bunnell suture of an Achilles between January 2010 and December 2014, was identified and information was abstracted from the medical records. All the patients with Achille lesions operated in this period by a modified Bunnell suture were included. It was a number of four patients with section and 11 with acute rupture. In cases with accidental sections the diagnoses was established by clinical examination, and in all cases an immediate surgical repair were performed. It was three male and one female, between 37 and 42 years old. In all of them an end-to-end modified Bunnell suture was done. In acute ruptures cases the diagnoses was based on history and physical examination. In some cases, an ultrasound or MRI examination was added. All the patients accepted for surgery had to present a palpable depression on the tendon, a positive Thompson test and disability to stand on their tiptoes on the injured side. The duration of ruptures from injury to surgery was from a couple of days to five weeks. The patients group comprised 11 men and two women ranging in age from 24 to 59 years. The majority of the ruptures were at about 4 to 6 cm proximal to the calcaneal insertion. All the patients were treated by the same technique, a modified Bunnell suture. SURGICAL TECHNIQUES With the patient under anesthesia, tourniquet control and in prone position, the surgery started by a posteromedial incision from 4 cm. up to 4 cm. down to the rupture site. The incision is without dissection, sharply through the skin, subcutaneous tissue and fibrous tendon sheath. Then, the synovial sheath is carefully dissected and then longitudinally incised on both side of tendon section or rupture, and protected in order to be easy sutured at the end of tendon repair. The ragged ends of the ruptured tendon are limited excised and with the ankle plantarflexed up to 35Â ° a direct modified Bunnell suture is done. Fig. 1. Original Bunnell suture (from Coughlin MJ, Schon LC. Disorders of Tendons. In: Surgery of the Foot and Ankle. Eighth edition, Mosby, Inc. 2007.) Fig. 2 Modified centrally running Bunnell suture with two distal knots fixation. This initial variant was not used in cases included in this study. Fig. 3 Modified Bunnell with two laterally sutures. This is our technique which was used in all cases of the study. Fig. 4. Our technique – detail. In our technique, instead of one centrally running suture as in original Bunnell (Fig. 1), two laterally sutures on both sides of each stamp, were used (Fig. 3 and Fig. 4). One of the sutures starts from the superior and the other from the inferior tendon stumps. Each of the two sutures is passed through the level of section or rupture and then is fixed in the opposite tendon stump. This fixation is by four knots, two in the end of the proximal stump and two in the end of the distal stump in the manner described in fig. 2. In some cases, especially in cases of tendon sections, the tendon repairing was supplemented with interrupted circumferential sutures. After tendon repairing, we pay special attention to the synovial sheath suture. It is carefully sutured to cover as long as possible the repaired tendon. Postoperatively, a series of three casts a used. First is a long cast with the knee in 20 degree of flexion and the ankle in 30 degree of plantar flexion is applied. After three weeks another below-knee with the ankle in 15-20 degree of plantar flexion is applied. The patient is encouraged to move his knee. Five weeks after surgery the third below-knee walking cast with the ankle in neutral position or slight flexion is applied. The last cast is for another two weeks and the progressive weight-bearing is commenced. After cast removal the patient is advised to wear shoe with high heel for another three month and increased activity and physical therapy are begun. RESULTS In the cases of section the average follow-up was 6 months and ll of them have had the evolutions with no major or minor complications. In the cases of acute ruptures the average follow-up was 12 months. In all cases, no surgery related major complications, such as tendon rerupture or necroses, sural nerve injury, skin necrosis, wound infection, or deep infection. As minor complications, there were two tendon contracture and one superficial wound infection which were conservatively treated. In all patients with minor complications, no supplementary surgical treatment was done. None of them had tendon adhesion to the skin and the skin over the tendon was movable. Two patients had cosmetic complaints concerning the scar but without affecting the ankle function. All patients were able to stand on their tiptoes and single affected side leg hopping was possible one year postoperatively. Active range of motion was found to be reduced with limited dorsiflexion in two cases with acute rupture, and the difference was less than 10Â °. At the last follow-up, there had been no cases of rerupture and the subjective satisfaction was excellent or good in all the patients. DISCUSSION In accidental section of Achilles tendon, an end-to-end tendon suture is usually done but simple interrupted suture are not sufficient. In these cases, we consider Bunnell suture to be the method of choice. Initially, we modified centrally running Bunnell suture in the manner depicted in fig. 2. This initial variant was not used in cases included in this study. Then, in order to improve the suture strength we used two running suture of the original Bunnell, in the manner depicted in fig. 2. This surgical variant was used in all patients of this study. In acute ruptures of the Achilles tendon the treatment options include nonsurgical and surgical variants. The nonsurgical one avoids the surgical risks but it is associated with a high risk of rerupture (15). Despite the surgical risks, a number of authors consider surgery as a common treatment of Achilles acute ruptures (16, 17, 7). Although, in acute cases, percutaneous procedure increases in popularity, surgery is commonly performed as an open technique (16). The most usual techniques for primary open repair are Bunnel, Kessler and Krackow sutures (6, 19). Although there were reported reruptures after a Bunnell suture, we consider this method and used a modified Bunnell one in the majority of our patients with direct primary sutures. This modified Bunnell is a preference of the main author (IS). Our manner of fixing the knots realizes a superior tight fitting than the usual Bunnell suture. In this variant, instead of two knots both of them placed in the level of section or rupture, there are four knots, two in the end of the proximal stump and two in the end of the distal stump. These four knots are not in the level of section, but two up and two down, proximal to the level of section. Our results suggest this modified Bunnell suture improve the suture strength and is associated with a low rate of reruptures. We consider to be important the protection and dissection of the synovial sheath. At the end of the tendon repairing, a carefully synovial sheath suture has the advantage to create good biological conditions for tendon healing. Based on this special attention to the synovial sheath, in our series none of them had tendon adhesion to the skin. Conclusions The results of this study suggest the modified Bunnell suture in our manner has some advantages. In Achilles tendon section or acute ruptures, it is associated with good functional results and a low rate of complications. We consider this type of suture increases the strength of the sutured tendon and generate a low rate of reruptures.

Words And Their Implied Meanings :: essays research papers

Words and Their Implied Meanings Would you rather belong to the "Apple Dumpling Gang" or the "Crypts"? The connotation of the word gang reaches "hit an all time low" in the 1990's. We envision today's gang members as drug lords who kill each other on street corners. Society rejects and imprisons them. Once members of a "gang" simply shared common interests and enjoyed social acceptance, much as members of a club today. Many pairs of words have experienced a similar disagreement in connotation throughout the years. The term "revolutionary" currently enjoys more social acceptance than terrorist. The mind-set of a revolutionary thinks he/she must change a horrific aspect of society by forcing a break-down in government. In the mind of a terrorist he/she must alter an aspect of society he deplores in society by bombings, hijackings, and assassinations. The United States' history makes us sympathetic to revolutionaries because the war between America and the British. No books refer to it as the American Terrorism because terrorism connotes anarchy and a lack of social structure. The actual difference in strategy between the two groups may appear more gentle, however, they both kill. Regarding the words "gang" and "club" only one denotes violence. The dictionary defines gang as, "A group of persons working together; a group of persons having informal and usual close social relations." The definition of a club reads as follows, "An association of persons for some common object usually jointly supported and meeting periodically." Hidden beneath each definition, lies a more subjective, personal definition lodged in each of our minds. Why must society negatively characterize gangs and positively characterize clubs? We now associate the word "gang" with group of juvenile delinquents who create disturbances with violence and misconduct. Commonly, society associates, the word "club" with a positive environment where young people can have positive role models in their lives who support them. Unfortunately gangs correspond with corruption and clubs equate with honor. Maybe we can solve the gang problem by getting them to join clubs. Yet another combination of words similarly defined, yet with a very different application in everyday life include "religion" and "cult." Every religion on Earth has at one time had the status of a cult, According to Webester's dictionary a cult has one major characteristic, "A system of religious belief and ritual." A religion too has a single distinct quality, "Commitment or devotion to a deity, faith or observance." Unfortunate, In today's world, a cult will send you to eternal damnation while religion will save you from it. With deeper analysis, one might contrive that religion

Overpopulation In The Philippines Essay

In 2014, it is the 12th most populated country in the world. It has a growth rate of 1.89% per year. In 2013 population of 98,734,798 and 2014 population of 100,617,630 in the Philippines. In 2010, the census results show that the population increased nearly 16 million from the 2000 census results. The growth rate has slowed slightly from the previous census, down to 1.89% from 2.34%. The Philippines’ largest city is Quezon City, which contains 2,679,450 people and makes up parts of Manila with 16 cities, containing 25 million people which is more than a quarter of the Philippines population. The growth rate is so high that now three babies a minute are being born. CAUSES RELIGION -After its period under the Spanish empire the main religion in the Philippines is Catholic, this means that under their religion contraception is forbidden to be used. This leads to a higher birth-rate due to the lack of contraception used. LACK OF EDUCATION -The level of education is extremely poor, especially on contraception and sexual education. This is not helped by the Roman Catholic Church who are against contraceptives. GOVERNMENT -The government refuse to provide free birth controls for its citizens. -The country is also in turmoil, its church is very powerful (Catholic) EFFECTS  SOCIAL -Food shortages, shortage of housing leading to high density slums which spread disease quicker also increasing poverty. Unemployment is high as well as a depletion in resources. -Despite its economic growth, this still hasn’t translated into a higher employment rate. ECONOMIC -Low GDP as low food amounts, to stop this governments may have to rely on foreign debt -With high unemployment meaning that there is more economic strain on those that are in work. -The Philippines ranks in one of the worst countries by the World Bank of starting a business. This means that the government don’t collect enough income tax meaning they cannot improve the infrastructure and other aspects of the areas. -There are a high number  of Filipinos working abroad, there is a worry that these may be returning to the country, where will they live? Another problem with this is that these Filipinos with businesses take them elsewhere to prosper as in the Philippine sit is hard to start it up. ENVIRONMENTAL -Typhoon’s, destroy crops and housing causing shanty town populations to increase rapidly. -Higher pollution levels from the shanty towns, despite people picking out valuables through rubbish and selling them on.

A Case Study on Branding Bangladesh

[pic] DEPARTMENT of MARKETING COURSE NAME: Product and Brand Management. An assignment on- Country Branding: A Case Study on Branding Bangladesh. Submitted To: Shaikh Rafiqul Islam Associate Professor, Department of Marketing. Submitted By: Revolution 8th Semester, Session: 2008-09. Date of Submission: 10/12/2012. [pic] REVOLUTION 3rd Batch Session: 2008-09 |Serial: |Name of Students : |Roll No: | |01. |Farjana Nur Purabi |091648 | |02. Anik Kumar Devnath |091654 | |03. |Sheikh Sazzadur Rahman |091664 | |04. |Md. Ashiqur Rahman Rana Biswas |091695 | |05. |Rumana Jahan |091743 | |06. |Md. Masudur Rahman |091750 | |07. |Md. Rabiul Islam |091758 | |08. Md. Mushfiqur Rahman |091759 | |09. |Mohammad Ullah |07882876 | December 10, 2012. Shaikh Rafiqul Islam. Associate Professor. Department of Marketing . Jagannath University. Dhaka-1100. Dear Sir, Here is the assignment you allocated us to prepare on â€Å"Branding Bangladesh†. After researching and studying the current situation of the country based on collected data we have been able to prepare the assignment.All of the major points and insights information associated with the given issue are included here. Besides, we have attempted to include some of our personal assumption, practical experience and idea to make the assignment more fruitful. Thanking you for giving the break accomplishing such an interesting educative task. Hope to hear from you soon. Sincerely, Group :- Revolution. 8th Semester. 3rd Batch. Session :- 2008-2009 Title Page Country Branding: A Case Study on Branding Bangladesh Tourism Export Brands Culture and Heritage pic][pic] People Investment Foreign and domestic policies [pic] [pic] [pic] Country branding is different in branding from a product. In developing the strategy, it would involve many intricacies and can be a long drawn out process. Branding Bangladesh is all about positioning Bangladesh in the minds of people. Branding Bangladesh is an important concept because it will help t he country to understand how publics perceive her across the nations.Those people are consumers, potential tourists, and, most importantly potential investors. In the growth process of Bangladesh they all are participating actively. An effective nation branding campaign accelerates the economic growth of Bangladesh and the citizens feel dignified. It must be remembered that there are around 195 nations in the world; all are aggressively competing for the attention of investors, tourists, and citizens. Therefore, a well-planned nation branding campaign is crucial for the branding of Bangladesh. Table of Contents TOPIC |PAGE | |PART: A (Introductory Part) | | |Preamble |7 | |Objectives |7 | |Methodology |8 | |Limitations |8 | |PART: B (Theoretical Framework/Literature Review) | | |Literature Review |9 | |PART: C | | |Brand Dimensions of Bangladesh |10 | |Strategies for Branding Bangladesh |12 | |Country and Corporate Brands Co-positioning |16 | |Findings at a glance |16 | |PART: D | | |Recommendations |17 | |Conclusion |17 | |References |18 | Creating a branding program for Bangladesh demands an integration policy that most countries do not possess. To boost our commercial success it is very important to take action regarding branding Bangladesh.Branding Bangladesh the government should always observe their global image in countries they aim to target and the stakeholder should collaborate together and agree on a national stratagem. If the stakeholders could unite as one, pin down the purpose and objectives, and fulfill the process, it would reflect the will of one nation. Maintaining continuously the reputation in every sector (Tourism, exports, culture, people, brands and policy) is important to accelerate the task of branding. This assignment aims at clarifying the concepts of branding Bangladesh and argues that for a developing country like Bangladesh, branding is a prerequisite for national development. The specific objectives of this paper are: Review the conceptual and theoretical foundation of nation branding by leading authors in the marketing field; ? Examining and defining Branding Bangladesh and discussing its challenges. ? Attaining insights into branding Bangladesh ? Being familiar on the subject matter for later investigation for branding Bangladesh. DATA COLLECTION: Considering the objectives of the assignment, time, types of respondents, we collected both Primary and Secondary data to find out the necessary information regarding the strategies of branding Bangladesh. The sources are mentioned here- PRIMARY DATA: ? Taking personal interview of concerning people of tourism board; ? Discussing with the concerning people of Brand Forum of Bangladesh.SECONDARY DATA: ? Studying different articles and advertisements published in daily newspapers; ? Visiting different websites and journals. While preparing the assignment we faced some problems that were unavoidable and these limitations are mentioned below: ? This assignment was t otally an unfamiliar type of assignment to us; ? People of the authority were unwilling to provide full information about our given topic; ? The permitted survey time we have got was very limited; ? We did not get enough concern person to collect necessary information; ? Our communication was confined only to the Dhaka city. Bangladesh has always held great promise.It enjoyed widespread international public support during the war of liberation, not only because its struggle was identifiable, but also due to the fact that it aimed to establish a socio-economic equilibrium and an equitable society where each citizen would have the opportunity to flourish. Another interesting problem the nation faces is that when it is compared to other countries it is invariably compared to nations with drug, mafia, and terrorist problems. While it is true that Bangladesh a huge population, with high unemployment rates, and increasing price inflation, often comparing it to failed or a semi-failed stat es does not do it justice. The weak status continued till the nineties. Then even Transparency International started ranking us as one of the most corrupt countries in the world. However, the nation's image started improving post-2000 as did its performance indicators.The major indicators for socio-economic growth include: improvement in health status, increasing literacy, progress in gender balance, enhancement of employment opportunities, building transport and communications facilities, huge increases in media reach amongst rural and urban people, booming ITC businesses, a rise in remittance and agricultural, industrial, and ready-made garments (RMG) booms. In 2006, our global image increased exponentially with Prof. Yunus and Grameen Bank winning the Nobel Peace Prize. That put Bangladesh in a strong position, globally and we cannot let that slip. Therefore, it has become imperative to develop a nation branding campaign to keep us in the global limelight for the right reasons.Wh ile branding Bangladesh, the brand strategists must consider two key basic objectives: Firstly, it is crucial to instill pride in Bangladeshis and to persuade our people to be positive and feel dignified about themselves and for their country. The success of the nation branding program strongly depends on their active participation, ownership, and support. They should be proud of their country, culture, and heritage. Secondly, the government should come up with an aggressive but distinct nation branding campaign immediately, it is essential for our progress. Countries like India, Thailand, China, Malaysia, etc started similar branding journeys more than a decade ago and should not lag too far behind.We need a forceful branding campaign for our country so that we can emerge as an Asian Tiger by 2021; which will also mark the 50th year of our independence. Dr. Khalid Hasan  is Managing Director, Nielsen Bangladesh and Treasurer AmCham Bangladesh. Acknowledgement: AmCham Bangladesh. Brand Dimensions of Bangladesh Anholt is recognized for Anholt-GfK Nation Brand Index (NBI), and it is based on the same six categories to measure the global perception of a country. The brand of a country is judged based of the six dimensions. In case of branding Bangladesh we might focus on these dimensions and create brand image for Bangladesh. Fig: The Six Dimensions of a national branding Dimension 1: TourismTourism is one of the most visible aspects of a country brand because it receives considerable financial support from governments, and is therefore the main marketing tool at the national level. It is a major economic driver through employment, international visitor expenditures, investments, and regional development. Bangladesh Tourism Board has adopted different policies and strategies to promote and champion Bangladesh. It includes brand taglines like â€Å"Beautiful Bangladesh. † Dimension 2: Export brands There is a constant struggle to increase share of exports within the global market. In order to attain this purpose, the quality of exported products or services has to be superior to that of competitors. Export brands represent an important mark for Bangladesh.An increase in exports can raise the self-esteem of a country, which in turn boosts self-confidence and further success. Ten years ago, as a country Bangladesh was little known across the Globe. Today, most of the countries label as the country of high quality garments product and this is mainly due to the performance of our garments industry. Dimension 3: Investments All countries, be they developing or developed, are now striving for an investment-friendly image. Country brand, and everything that it stands for, has a lot to say when it comes to attracting foreign direct investments. In case of Bangladesh it is very good for us that a large number of investors are coming in different sectors.Dimension 4: Foreign and domestic policies. Nations are also judged in accordance with th e foreign and domestic policies that their leaders initiate. Foreign and domestic policies must be coordinated so that they would invigorate the national brand. As a country we have to increase the ability to meet the residents’ needs for health, education, human rights, political participation more effectively. Dimension 5: People It is worth mentioning that the branding of a country must start from inside because a country’s brand is most frequently promoted by its people. In 2006, our global image increased exponentially with Prof. Yunus and Grameen Bank winning the Nobel Peace Prize.That put Bangladesh in a strong position, globally and we cannot let that slip. Beside, Sakib-al-hasan, a Bangladeshi cricketer also increases the brand image of our country holding number one position in ICC Cricket ranking. Joining the mission of UN, Bangladesh Army has created a new dimension for Bangladesh and it is obviously a good sign for our country Dimension 6: Culture and Heri tage Last but not least, one should not overlook the cultural dimension of a country brand. Culture penetrates all areas of life, including all scientific endeavors. For this reason, culture has turned into the ultimate reference point, a conventionally accepted solution to all problematic questions.Strategies for branding Bangladesh We should take on a more conscious effort in branding country because country images draw out identifications, affect evaluations and purchase decisions. Additionally, countries compete for tourists, foreign investments and talented people. Let us look at this figure- Setting objectives: Branding Bangladesh we have to set clear and distinctive objectives that will help us to accomplish the different task most effectively. Different objectives might be: ? To be a Middle Income Country (MIC) ? 30th largest economy ? Per capita us dollar 6000 ? Economic goal †¢ Agro and labor intensive industry †¢ GDP growth to 10% †¢ Environmental protectio n Transportation and ship building hub. Performing SWOT analysis: Performing a SWOT analysis for nations is an idea that has been promoted by many others. In his book The Marketing of Nations, Philip Kotler (1997) confirmed the idea that each nation must assess its strengths, weaknesses, opportunities and threats (SWOT) periodically in its five areas of capability: †¢ Government leadership; †¢ Factor endowments; †¢ Industrial organization; †¢ Social cohesion; †¢ Culture, attitudes and values. Based on the guidelines we might perform an effective SWOT analysis that will help to figure out our own most effectively and define the country’s objectives. S- Strength |W- Weakness | | | | |Potential Growth economics, |Lack of Coordination among different groups, | |Successfully meeting the millennium development goal. |Lack of coordination between corporate and country co branding, | | |Insufficient budget. | | | | | | |O- Opportunity |T- Threat | | | | |Posi tive sovereign credit achieved, |Corruption, | |Making agreement with different countries. |Political instability. | | | | Choosing a Specific direction for distinctive branding For distinctive branding we might choose a specific direction from industries, personalities, natural landmarks or historical events.This process will help create brand image more effectively. Expanding upon an Umbrella concept: Expanding upon an umbrella concept will help to cover separate branding activities with consistency. Different branding activities will be coordinated through an umbrella concept. Consulting with opinion leaders to look at national strengths and weaknesses and compare those with the research we might do create this concept. Allocating adequate funds to finance each branding activities: To create a successful brand image and create a greater impact regarding brand adequate fund is necessary and concerning people should handle the matter with kin interest Creating Export Control:Creati ng export controls to ensure exported products are trustworthy and meeting the affirmed performance is necessary for branding Bangladesh. We have good will in foreign market in case of exporting garments products but sometimes it has been seen that due to some reasons our country is branded negatively and to avoid this we need to control export market. Maintaining balance between promise and performance: We will have to be very careful to maintain balance between the promise and performance. Sometimes it has been seen that we can’t afford quality service for the promising things e. g sometimes foreigners come to our country to enjoy heritage sides but due to transportation facility and accommodation facility they don’t get expected performance.This point is the main thing to create a positive brand image for Bangladesh. Performing Activities on a regular basis: Creating positive brand image different campaigns are needed. But we have to keep in mind that these campaign s should be taken consistently and thinking the vision and long run interest of the country. Creating strategy and Working out program to make the strategy tangible through improvement programs, campaigns are important to reinforce the past campaign. Making all the members interactive: Ensuring the cooperation and involvement of representatives of government, business, the arts, education and importantly the media we can make a fruitful effect for Bangladesh.In recent years the growth of Media sectors has constantly drawn our attention and the media might play a crucial role to brand Bangladesh. It is necessary to mobilize all those available forces of politicians, business people, artists, sportsmen and scientists to create a strategy for enhancing the image and reputation of Bangladesh on the international markets, i. e. for creating the national branding strategy. Country and Corporate Brands Co-positioning The concept of countries as brands has been increasingly recognized in th e post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market.Simultaneously, once corporate brands achieve worldwide success, they contribute actively to developing new features of the country brand. A nation’s image can provide competitive advantage to its company/product/service brands. Until and unless Bangladesh has some international brands it will be very difficult to create good brand image for Bangladesh. Consider Finland, a country which was outside the global arena ten years ago, and therefore little known. Today, we label it as the country of high-tech mobile phone technology, and this is mainly due to Nokia’s performance. In Bangladeshi context there are some brands (Square, Walton etc) so the overnment should coordinate to development of the company and in the mean time these companies should take initiatives for the country branding Besides that we might consider the task of Prothom Alo and Airtel Company, who jointly arrange the design of the largest â€Å"Alpona† at Manik Mia Avenue and thus made a new dimension for themselves as well as create a good image for Bangladesh in the world. Findings at a glance: ? It is now more critical than ever to create a unique identity for destination because it is now more competitive for survival in the global market. ? Limited budget and little management control create obstacles on the way of creating good brand image for Bangladesh. Political pressures, External environment factors such as economic downturn, natural disasters and pandemics can affect the process of branding Bangladesh. ? A major challenge for Bangladesh is that when the tourists’ visit the destination and found the reality does not match the projected image from the pre-trip information gathered prior to trip, the gap will lead to disappointment and they will become brand terrorists. This would lead to l ow repeat visitation and damage the brand image indirectly. ? Local governors and mayors have different objectives to promote their own region and cities rather than the nation. ? Failure of government to control the flow of information through the Internet that shapes the national image. We need to conduct research among the people of Bangladesh, covering different segments, to understand their views and expectations. This will help in understanding the pulse of the nation and giving ownership to everyone, thus, satisfying different target audiences, different needs, and different institutions. The research should be conducted both internally (to understand the country's socio-economic situation) and externally (global research among the investors and tourists). The findings will help develop a strategic plan on the nation-branding campaign; ? Concerned groups should make regular promotional activities to brand this country; The tourism sector of should be taken under focus to incr ease international brand value of Bangladesh by capturing large number of tourists; ? Both the government firms and Multinational Firms need to make attention to increase the international brand value of Bangladesh; ? The key focus should be on the six dimensions which are mentioned earlier in the assignment to make our country value stronger. Country branding is not about constructing slogans. Country branding involves planned communication management and purposeful social engineering. Branding is no longer a choice but a necessity, and the branding is not a function to be performed solely by the state or individual corporations, but an integrative and concerted effort by all concerned stakeholders.If a country is effectively branded â€Å"soft power† can be engendered giving that country vast competitive advantage. However, only few developing countries have articulated and implemented a country branding strategy. The notion of an umbrella country brand inspiring, guiding a nd feeding commercial brands is a compelling one. Branding of developing countries could unleash a sustainable wealth creation behavior which will greatly help these poor countries break out of their poverty cycle. There is now an opportunity for developing countries to close this gap by turning their attention to employ professionalism in country branding. Books:- ? Kevin Lane Keller (2012-2013), Strategic Brand Management,3rd edition. Philip Kotler, Nation Branding 1997. Publications:- ? Mathias Akotia, CEO – Brand Ghana Office Accra, Ghana,† Country Branding: Promoting Investment, Tourism and Exports through Country Communication Management and Social Engineering†. ? Dr. Khalid Hasan, Managing Director, Nielsen Bangladesh and Treasurer AmCham Bangladesh. Acknowledgement: AmCham Bangladesh, â€Å"Nation Branding†. Websites:- ? http://www. bangladeshbrandforum. com ? http://www. thedailystar. net ? http://www. tourismboard. gov. bd ? http://www. interbrand . com ———THE END——— ———————– Letter of Transmittal :- Executive Summary PART: A Preamble ObjectivesMethodology Limitations PART: B Literature Review PART: C Findings Export Brands Tourism Country Brand Investment People Foreign and Domestic polices Culture and Heritage Setting Objectives Step-1 Performing SWOT Analysis Step-2 Expanding upon an Umbrella concept Step-4 Choosing a Specific direction for distinctive branding Step-3 Strategies of Branding Bangladesh Creating Export Control Step-5 Making all the members interactive Step-9 Allocating adequate funds to finance each branding activities Step-6 Maintaining balance between promise and performance Step-7 Performing Activities on a regular basis Step-8 PART: D Recommendation Conclusion References Read also: Padma Bridge

Analysis of McDonalds

Analysis of McDonalds McDonald’s leads the food service sector globally, with its more than 70 million customers in more than 100 countries. It relies on 35,000 locations and uses a franchise model to sustain growth globally. The parent company owns 20 percent of the restaurants, while the remaining share belongs to independent businesses (McDonalds, 2014).Advertising We will write a custom report sample on Analysis of McDonald’s specifically for you for only $16.05 $11/page Learn More What kind of market does the company belong to? The market of McDonalds’s products is perfectly competitive because there are many rivals, who have equal access to the customers. At the same time, customers have adequate information about the products offered by all companies in the industry, and they are free to pick any of the products they see fit. Prices of the products depend on a business’s strategic positioning in the market. At the same time, prices are sensitive to any deviations from the market equilibrium position. For example, if the price of a McDonald’s burger increases substantially to be different from the ordinary price of burgers in a particular country, then consumers will prefer to buy burgers from the competing brands and shun the McDonald’s brand. McDonald’s belongs to the quick service restaurant industry, specializing in the delivery of easy to grab food menu items. What is the Price Elasticity of Demand for the goods that the McDonald’s sells? The price elasticity of foods and nonalcoholic beverages offered by the company is generally under one. Additionally, the inclusion of food away from home in the analysis brings the elasticity towards one. Typical scores for the price elasticity of fast food restaurant food are 0.7 to 0.8. An interpretation of this elasticity is that the demand for the food or beverage is very sensitive to price changes. If prices increase by one percent, then the expected reduction in demand will be 0.8 percent to 0.7 percent.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Is the demand elastic or inelastic? The demand for McDonald’s products is elastic. Changes in price, caused by the company’s decision or regulatory influences such as tax and subsidy policies, can lead to fluctuations in demand in the short term. Customers do not have to invest in the brand for long for them to be able to derive value. Moreover, they do not build significant attachment to foods and beverages offered, such that they cannot cut their purchases or shift to the substitute products. In fact, the presence of many alternatives contributes to the elasticity of the demand for the company. The elastic nature of demand for the company’s product places it in a risky market position. At the same time, the quality of food served by the company is a sourc e of concern for many stakeholder groups that seek to influence healthy food choices in society. Therefore, McDonald’s business remains vulnerable to factors that affect prices of its goods and the demand, as a result. Increased focus on healthy eating habits in society caused by a high prevalence of lifestyle diseases, such as diabetes and obesity, is causing consumers and health bodies in different countries to demand restrictions on the marketing of fast food restaurants and imposing taxes on the business to compensate for their negative influence on society. However, the application of recommendations is different in various countries (Andreyeva, Long, Brownell, 2010). McDonald’s is yet to face a radical shift in policy that severely handicaps its business strategy, but the company is aware of the potential danger that such as regulatory move would cause to its profitability. Overall, McDonad’s products face different effects of technological changes, socia l factors, the retail environment, government policies, and changing economic factors in the various countries where the company operates.Advertising We will write a custom report sample on Analysis of McDonald’s specifically for you for only $16.05 $11/page Learn More What kind of income elasticity the product(s) of the company face? The foods and drinks offered at any McDonald’s restaurant are normal goods whose demand and supply curves follow market conventions. A rise in the price influences an increase in the supply, when demand remains the same or increases. On the other hand, as the price elasticity of demand showed, a rise in price corresponds to a decrease in demand when other things in the market remain constant. Consumers increase their consumption of products from McDonald’s when their income increases. At the same time, during harsh economic conditions, when people lose jobs, or experience a slowdown in their businesses and have less disposable income, they only purchase essential quantities or skip some purchases. Therefore, the income elasticity of the products sold by McDonald’s is elastic. However, for particular foods like burgers that fill the dollar menu, considerable increases in consumer incomes only increase the consumption to a certain level before consumers choose other pricier menu items perceived for their healthiness. In this case, the burger becomes an inferior good and its income elasticity becomes inelastic. Who are their closest competitors? The closest competitors include Burger King Worldwide Inc., which offer various fast food menu items at an affordable price for most consumers, Subway restaurants, KFC, and Wendy’s Co. Both Burger King and Wendy ventured into the breakfast segment of the market as a way of differentiating themselves, and to increase their rivalry with McDonald’s. They also introduced menu items that are locally customizable to give consumers better matches for their tastes (Patton, 2014). Other than the main global competitors, there are country-specific competitors in every nation where the company has a presence.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Are there any close substitutes or complements? There are several products whose cross elasticity of demand with respect to the products offered by McDonalds is positive. Consumers can take on the substitutes when they do not have or do not want to purchase McDonald’s products. At the same time, the company’s products have compliments. The beverages sold at McDonald’s restaurants have substitutes in the form of other beverage brands sold by other restaurants. The price of a coke at McDonald’s is about the same as the price of a Pepsi at Burger King. McDonald’s sells numerous brands within particular beverage ranges, such as coffee or tea and soda. This includes its branded foods and drinks, which consumers can quickly find replacements in its rival stores. As for burgers and other foods, there is a slight difference in the ingredients used to make them. However, the taste of a burger and the size at a McDonald’s restaurant are similar to tho se available in other restaurants, such as KFC and Subway (Landsburg, 2014). Thus, customers can form preferences based on the location of the restaurant and brand association. However, they are free to pick a McDonald’s or any of its close competitors if they depend on a pure product basis. The company does not encourage customers to bring foods from external sources into its restaurants. Therefore, it does not have compliments. The exception is when clients take food from McDonald’s and go to eat together with food or drinks from other outlets. In many cases, the complimentary product will be a drink or food item that McDonald’s does not offer. However, a significant percentage of consumers do not rely on complementary products. They will either pick a McDonald’s product, such as its hamburger or one of its close rivals. Is the demand for the product of the company growing? The demand for McDonald’s foods and beverages has been plateauing for the last few years as rivals catch up with the company, and negative performances of economies affect it. However, the company still registers marginal growth as the overall demand for fast foods around the world increases. The main reason for the increase is the rise in population and the growth of the middle-income class in many emerging economies. A big influence for change in the demand is consumer preference. Many people are becoming aware of the health effects of eating junk food. Therefore, they are watching their fat and calorie intake. The negative publicity of McDonald’s foods does not make the matter better. The brand associates with bad food choices and consumers opt to look for rival restaurants to find healthy food, despite the interventions made by the company to increase healthy food menu items in its restaurants. As a result, the company has to invest more money in its promotion strategy to ensure that it continues to attract new customers and retain the existin g ones (Hirschey, 2008). Nevertheless, a focus on the dollar menu has been a key driver of growth for McDonald’s. The company seeks to provide consumers with the most affordable food in the market. It offers a dollar menu item that includes the essential daily nutrition elements for individuals. Thus, consumers who are busy and need a quick meal prefer to pick items from the dollar menu (The Associated Press, 2013). At the same time, those looking for the most affordable meal associate McDonald’s with inexpensiveness and frequent its restaurants. Therefore, the primary promoter of the increase in demand for the company’s products is the changing lifestyles of consumers, which make them busy. Moreover, the increase in the costs of living compels consumers to look for value for money deals when visiting restaurants. Growth in demand for McDonald’s faces two challenges. The first one is the reputation of the brand as a poor health choice for consumers. That reputation was further tarnished by reports showing that the company relied on wrong ingredient choices and used expired ingredients in its foods. Although the company has done several internal tests to correct the problem, the public perception of the brand has already suffered. Regulators also investigated the restaurant for sanitary standard violation across the European and Russian market. The restaurant business is sensitive to sanitary issues. Consumers expect to dine in premises that meet the minimum threshold of cleanliness. Therefore, any news of sanitary standards’ violation is going to affect the demand for the company’s products adversely. Despite the grave nature of the adverse effects highlighted above, McDonalds can overcome them in the long-term, as it continues to implement strategies that enhance its value to consumers. A more persistent problem in the company is its maturation. In many markets, the industry has matured, and there is no more room for growth. There are enough restaurants competing in the industry, and the only way for companies to expand is by merging or acquiring their rivals. Otherwise, companies are only able to introduce few restaurants per year, and the marginal return on the new restaurants is less that optimal. In the United States, in particular, the growth of McDonald’s and the rival businesses has stagnated in terms of the number of new restaurants opened annually. At the same time, sales for each restaurant are either the same or slowing down in their growth. Can the labor force of the company be trained further to increase productivity and lower cost of production? It is difficult to train the labor force to raise productivity because the practice is standardized. Employees are already trained in customer service delivery and specialized in various aspects of restaurant operations. They can serve in different departments in the same restaurant or various restaurants. They are aware of customer demands, as well as operational needs of the business. Additional training is less likely to increase productivity in the low-end level of employees, unless the training involves the use of technologically advanced equipment to ease service delivery. On the other hand, the management employees in the restaurants and the overall business can benefit from improvements in the management and leadership skills. The business performance relies on strategic implementation of its growth and sustainability plans. Its main actors in this area are its management employees. Therefore, any additional training on the use of appropriate business leadership and management tools, as well as awareness of industry variables will help managers improve the operation of their restaurants and their divisions in the company (Hirschey, 2008). However, training will not guarantee substantial improvements in performance because it relies on the matching of difference people skills and job demands. Standardize d training will work for some employees and fail to work for others. Therefore, in case the company goes ahead with any additional training plans, it must consider various factors that affect training effectiveness. These include the company tradition, prevailing economic and social influencing factors on employee productivity, the cost of training, and the expected margin of improvement in performance (Hill, Jones, Schilling, 2014). As a business, is the company profitable? Will it be able to sustain profitability? McDonald’s prides itself as more than just a restaurant; the company gives jobs to many people and acts as a community partner. It seeks to sustain its position as a model for other restaurants around the world. One way of sustaining its market position is by focusing on the quality of its product, delivering services that meet customers’ expectations and maintaining overall cleanliness. The company also nourishes its values across all its operations acros s the world. It seeks to define the lifestyle of its customers, in addition to its desire to become a place where customers will prefer to eat and drink. Therefore, it focuses on a marketing mix strategy that continuously improves aspects of its operations dealing with products, place, price, and promotions (McDonalds, 2014). McDonald’s has not been profitable in the last few years. Its primary market, which is the United States, has been experiencing slow growth, thereby affecting its overall profitability negatively. In 2014, the third-quarter profits dropped by 30 percent in the United States, which was due to the poor performance of the introduced deals and new items. An increase in the price of the burger, which many consumers preferred as an inexpensive meal also, led to a slump in demand and decreased profitability. The loss in profitability was attributed to increased competition, but it could also be a pointer to the decreasing popularity of the purely fast food chai n in developed markets (Patton, 2014). How can it make its profit grow? Consumers are increasingly scrutinizing the market for foods and drinks across the world. They are looking at ethical business conduct and corporate social responsibility programs of different companies to evaluate their brand values. Given that ‘eating out’ has become an acceptable lifestyle choice for Western cultures, customers prefer to explain their life choices by different issues, such as the restaurants they frequent daily. McDonald’s has to place itself in an excellent market position to capture the various market segments characterized by consumer preferences, economic conditions, and social factors (Goodman, 2009). As a public traded company, the company also faces demands from stakeholders and shareholders, which affect its ability to formulate and pursue different strategies. For example, it has to comply with market regulations against business monopolies and submit annual retur ns to the market regulator. It must provide its investors with a yearly report that details its performance and elaborates its strategies for the upcoming years. This information informs investors and other stakeholders about the company. At the same time, it provides the competitors with a basis for understanding the McDonald’s structure and the way of doing business. Thus, many rivals can quickly formulate business strategies to compete with McDonald’s and take its share of different markets. In view of these points, McDonald’s must rely on differentiation and the pursuit of capabilities that are difficult for its rivals to copy in various markets. This table demonstrates the income sources of fast food restaurants from different regions to highlight their growth and profitability prospects. It shows McDonald’s as the company with the most diversified sources of income, closely followed by Burger King (Jurevicius, 2015) 2013 McDonald’s[1] Yu m! Brands[2] Burger King[3] Wendy’s[4] Income from U.S. 31.5% 18.9% 58% 98% Income from Europe 40% 19.3% 29.3% 0% Rest of the world 28.5% 61.8% 12.7% 2% McDonald’s has an internal company value of constant improvement, where it seeks to respond to changes in customer, employee, and system needs effectively (QRSWeb.com, 2010). The company has to focus on its iconic brands that are responsible for most customer traffic into its restaurants across the world to maintain profitability. It also has to find incremental changes to its menu items that make the main foods and drinks relevant to changes in customer preferences. Relying on consumer research will be a good strategy for maintaining profitability. The company should build on its various customer intelligence platforms to know more about its customers and use its barbell strategy to manage its multiple revenue streams. These strategies will allow it to sustain a favorable market, even in times of economic rec ession when customers watch their spending. The company must invest in technology platforms that enable it to offer differentiated services. The restaurant experience can extend beyond the actual restaurant premises into people’s social lifestyles. The company should make use of the new media to stay in touch with the customers. It should also update its customer order display boards and its point-of-sale systems regularly so that it improves the speed of capturing details and the number of details obtained (Macke, 2015). Eventually, the new information should assist its employees in delivering personalized service to an industry that relies on standardization. A critical competitive advantage of the company will be its ability to personalize the McDonald’s experience, which makes it unique compared to customer experiences at rival restaurants. The franchise business model allows McDonald’s to retain control of its global image and promotion strategy, which is a n essential part of sustaining its profitability momentum (Ferrell Hartline, 2011). Recently, the company introduced new features in its branding strategy. It hopes that the new features will continue to make its brand relevant in the 21st century. At the same time, the new features such, as newly build and remodeled restaurants around the world, will be avenues for increasing customer focus. For example, the company is allowing new restaurants to have new designs in in-store graphics, furniture, and iconic features of the Ronald McDonald’s comical image. Other relevant factors The company’s profitability relies on a perfect execution of its long-term plan, referred to as the Plan to Win. Thus, it has to maintain a capable leadership and senior management team to ensure that all the parameters of the plan succeed. The main factor affecting growth and sustainability of the business is its ability to remain relevant and continue to enjoy high levels of customer trust. F or the company to achieve long-term growth, it has to differentiate the client experience. Differentiation requires investing in customer intelligence and research on preferences and market trends. It should also include the development of new products. However, the company must also ensure that additional costs introduced into the business do not erode its profit margins. The strategic plan of the company continues to affect the options for pricing, marketing, and promoting the business in different countries. An important point for McDonald’s to consider is to ensure that the company adapts to the cultural and social factors affecting its operations in foreign countries. In the past year, the company initiated various remodeling initiatives for its newer restaurants to improve the brand. Moreover, it has to look into making optimal capacity improvements so that growth in revenue comes from increased business of the existing restaurants, rather than relying on the developmen t of new restaurants. The biggest improvement in McDonald’s business will come from consistent reviews of its market performance. The company needs to scrutinize every management decision to determine its effect on the overall performance. For example, it can create performance benchmarks that follow non-monetary aspects of employee engagement, and then use them, together with management decision evaluation systems to evaluate the effectiveness of its strategic plan. The following is a SWOT analysis table of the internal business situation at McDonald’s and external factors that can influence its strategic choices. SWOT Analysis of McDonald’s Strengths Weaknesses Income diversification – the company relies on diversified income sources to sustain its business. It runs a fast food restaurant in many countries. In the particular markets where it operates, the company offers different menu items and targets differentiated consumers. Therefore, it ob tains revenues from different source as compared to its rivals that rely on the same products and consumer segments in every market that they operate in. While competitors rely on the incomes of a few geographical regions, McDonald’s gets revenue from the United States, Europe, and the rest of the world in well-balanced proportions. McDonald’s revenues will increase because income will come from different sources. Turbulence in one market can be offset by good returns form another market. Successful advertisement brand name – the company has invested enough funds to grow its brand reputation. It is known globally, even in markets where it does not have a franchise yet. As a result, customers who want fast foods or drinks prefer to dine in a McDonald’s than in other lesser-known brands. In many countries outside the United States, successful branding has allowed the company to enjoy favorable treatment as customers seek to embrace the Western culture. Col laborations – the company has also succeeded because it is collaborating with other firms to offer comprehensive menu items. For example, the partnership with Coke allows it to offer consumers value for money when they are picking its dollar menu items. It pairs each selection with drinks so that customers do not have to buy drinks separately. The company has also been providing clean environments and aims to follow high hygienic standards. Parents are assured that play areas for their children will remain clean always. Standardized service – customers can expect the same quality of service at all restaurants belonging to the company. McDonald’s invests in its employees by training and providing them with career development options. This allows them to remain committed to their work and deliver high-quality services to customers in every part of the world. Competitive pricings – in addition to the dollar menu items that target the bargain hunters, the oth er foods and drinks offered at the restaurant are priced competitively. The company understands the elastic nature of the demand for its goods; therefore, it matches the prices of products with market expectations. Weak product development – the time taken to come up with new products at the company is quite long. Rivals can introduce products faster and take up a significant share of the market in response to changing tastes and preferences of consumers. At the same time, McDonald’s relies so much on its successful products that it fails to pay enough attention to other products. This contributes to their huckster performance. Joint venture or franchise management – unlike its stores, the company does not have absolute control of its franchise businesses. It can only rely on the platform that it has created to ensure that global programs of the business and opportunities for growth are harnessed. However, in the case of country-specific challenges, the busi ness may take time to react appropriately due to the bureaucratic layers that are introduced to management by the franchise business model. Opportunities Threats Internationalization – currently, the business serves only one percent of the global population; thus, there are numerous opportunities for growth. It can increase its revenue by investing in emerging economies like India and Brazil, which are having a high growth of their middle-class incomes. At the same time, it may concentrate on its operations in developed countries and introduce variations to its key products to capture new market segments. Healthy foods – as the world becomes conscious of healthy eating, McDonald’s can partner with health companies to help it deliver better food and beverage choices to consumers (Hirschey, 2008). Changing consumer trends – much of the world is embracing the eating out culture, which presents excellent growth opportunities for companies that run res taurants in different market segments. Association with unhealthy habits – the company faces a reputation challenge as consumers become health-conscious and demand healthier menu items. If the company fails to address concerns from consumers, then it risks losing its business to rivals that offer healthier alternatives. Cultural backlash – in foreign markets, McDonald’s does not make substantial efforts to assimilate into the local cultures. While it prides itself as spreading the American culture, it also risks facing resistance for its failure to consider local cultural expectations of particular countries. There are many local competitors in different countries that have set their target as McDonald’s. The success of the company attracts scrutiny of its business strategies and acts as a hindrance to its differentiation strategy. Competitors are keen to copy its strategies and deny it a competitive advantage. This table shows the performance of McDonald’s and some of its close competitors in terms of income for the year 2013 and total the number of restaurants by the year 2014 (Bloch, 2015) 2013 McDonald’s Burger King Wendy’s % of income from the total number of franchises operated by the respective companies 32.85% 80.5% 12.9% Total number of restaurants (year 2014) 36,258 52 (company owned), 14,320 (franchised worldwide) 957 References Andreyeva, T., Long, M. W., Brownell, K. D. (2010). The impact of food prices on consumption: A systematic review of research on the price elasticity of demand for food. American Journal of Public Health, 100(2), 216-222. Bloch, H. (2015). Statistics and facts on McDonalds. Retrieved from statista.com/topics/1444/mcdonalds/ Ferrell, O. C., Hartline, M. (2011). Marketing strategy (6th ed.). Mason, OH: South-Western, Cengage Learning. Goodman, J. A. (2009). Strategic customer service. New York, NY: AMACOM. Hill, C., Jones, G., Schilling, M. (2014). Strate gic management theory: An integrated approach (11th ed.). Stamford, CT: Cengage Learning. Hirschey, M. (2008). Managerial economics. (12th ed.). Mason, OH: South-Western Cengage Learning. Jurevicius, O. (2015, January 6). McDonalds SWOT analysis 2015. Strategic Management Insight. Retrieved from strategicmanagementinsight.com/products/swot-analyses/mcdonalds-swot-analysis.html Landsburg, S. (2014). Price theory and applications (9th ed.). Stamford, CT: Cengage Learning. Macke, J. (2015, January 29). 3 ways McDonalds New CEO can turn things around. Yahoo Finance. Retrieved from http://finance.yahoo.com/news/3-ways-mcdonald-s-new-ceo-can-turn-things-around-123627625.html McDonalds. (2014, April 23). McDonalds unveils new mission and image for brand ambassador Ronald McDonald. McDonalds Newsroom. Retrieved from http://news.mcdonalds.com/press-releases/mcdonald-s-unveils-new-mission-and-image-for-brand-ambassador-ronald-mcdonald-1109221 Patton, L. (2014, October 21). McDonalds profit dr ops 30% as U.S. sales slump. Bloomerg. Retrieved from bloomberg.com/news/articles/2014-10-21/mcdonald-s-profit-drops-30-as-u-s-sales-slump QRSWeb.com. (2010, June 10). Skinner: McDonalds to launch oatmeal, more differentiation. QRSWeb. Retrieved from qsrweb.com/news/skinner-mcdonalds-to-launch-oatmeal-more-differentiation/ The Associated Press. (2013, December 9). McDonalds sales gain kept in check by slack U.S. demand. Daily Finance. Retrieved from dailyfinance.com/2013/12/09/mcdonalds-global-sales-rise-flat-traffic-us/

Essay about Post

Essay about Post Essay about Post-Purchase Consumer Behavior Running head: CONSUMER BEHAVIOR POSTPURCHASE Consumer Behavior Post Purchase Amy Wofford MAN 105 March 6, 2015 Instructor Johnson Abstract The process of buying does not end after the purchase of a good or service. The consumer’s post purchase assessment is directly affected by the pre purchase assumptions, before purchase search, and the confidence about the product Consumer Behavior Post Purchase The process of buying does not end after the purchase of a good or service. The consumer’s post purchase assessment is directly affected by the pre purchase assumptions, before purchase search, and the confidence about the product. After making the purchase, the customer uses the product and then evaluates the experience to determine whether it was satisfactory or unsatisfactory (Rakesh, 2011). The consumer is anticipating that the purchase will be met with some sort of satisfaction. Satisfaction means to meet to the full one's wants, and expectations (Roget, n.d). If the consumer decides that the product or service is not to their liking, it can create cognitive dissonance. Cognitive dissonance is a psychological concept related to self-doubt when making decisions. In marketing, it is often referred to as buyer's remorse, and relates to the uncertainty customers feel after making a tough purchasing decision (Kokmueller, n.d). When a purchase c reates cognitive dissonance, consumers tend to react by seeking positive reinforcement for the purchase decision, avoiding negative information about the purchase decision, or revoking the purchase decision by returning the product (Lamb, 2008). Most people have experienced cognitive dissonance or what it is often referred to as buyer’s remorse at one time or another. People in general usually experience buyer’s remorse when buying something that cost a lot of money. I recently bought a used minivan. The cognitive dissonance I experienced was after I had to do repairs on the van. It cost almost as much as I paid for the vehicle itself. I realized after that I should have done more research before making the purchase to begin with. A few ways to help with the post purchase regrets, is to be sure that you want to make the purchase in the first place. When you are getting ready to buy- do not do it. Take a break to really ask yourself if it’s what is really want ed or needed. Read all reviews of the product or service. Do not ignore the reviews that you don’t want to hear. In Marketing the best way to curve the impact that cognitive dissonance might have on a business is to

Political Thories Essay Example | Topics and Well Written Essays - 250 words

Political Thories - Essay Example He believes a society’s central authority can only decree that moral judgement. This presents Thomas belief in an autocratic and absolutist government. Thomas believes that absolutist government is the only government that can guarantee peace for humankind. Thomas presents the three laws that govern societies search for peace. The first being humans have the power to utilise all means they know to preserve his life. The second law all men have a natural right to all things and lastly the making of contracts is necessary to assure peace. The two treaties of a government represent the moral role of a government. The first treaty focuses on the rights of kings (Locke 16). Locke disagrees with the argument that man is born a slave to the kings. Locke presents his belief in reason and ability of man to govern himself according to Gods law. Locke believes that all men are naturally in a perfect state of freedom (Locke 8). Locke’s belief is in agreement with Thomas idea. The second treaty is Locke’s definition of power as the right to make laws for the protection and regulation of property. The laws work because people accept the laws and because they are for the public good. The second treaty is the proposed solution for political upheaval in England and other modern

Reflection Paper 2-1 Essay Example | Topics and Well Written Essays - 500 words

Reflection Paper 2-1 - Essay Example The intellectual human resource management school of thought that underlies the above recommended change is Maslow’s hierarchy of needs (Cherry, n.d.). If the employees’ lower level needs mentioned in Maslow’s hierarchy which includes job security/compensation are not satisfied, the employees cannot be motivated to work well. If they do not do their best in their jobs, they cannot be assets to society; therefore, will not be able to contribute to the improvement of the economy. Another reform that must be instituted is the passing into law of the Employee Free Choice Act (EFCA) which â€Å"would enable working people to bargain for better benefits, wages and working conditions by restoring workers’ freedom to choose for themselves whether to join a union† (AFL-CIO, 2011). The AFL-CIO goes on further to say that the EFCA will allow employees to enter into a collective bargaining agreement without any hindrances (2011). Moreover, it can guarantee that these employees can have a contract. With the passing of the EFCA the employees may be allowed â€Å"to form unions by signing cards authorizing union representation† (AFL-CIO, 2011). If the EFCA is passed, it would be easier to form unions without the usual harassment from management. Further, it will provide for more rigid penalties for companies who violate the law of the right of the workers to organize. The EFCA reform is also in line with Maslow’s hierarchy of needs in that it will satisfy both the security and social needs of a person. Employees always seek for better wages and better working conditions to meet his physiological and security needs. Being part of a union satisfies the social needs of the workers. The EFCA will reinforce the satisfaction of these needs; thus, it is important that this reform be implemented. Aside from the reforms stated

Life is like mountain climbing Essay Example | Topics and Well Written Essays - 750 words

Life is like mountain climbing - Essay Example The air and the atmosphere is equally beautiful and enriching. The overall experience has enabled me interacting and coming across new people and getting to exchange views on various topics. People from all walks of life head there. Even the elders head there and show their resolve to valuing the natural beauty. The mountain ranges have short term stay points in there and I resort to them during my hiking experience every time I get tired. Finally when I reach the top of the mountain, it is one real soothing experience and it gives a panoramic view of the surroundings and everything appears so small yet so beautiful. The very scene reminds me of the old time adage which states that "When you get to the very top of the mountain, all the other hills will be smaller". At this point, one feels a sense of accomplishment and acknowledgement altogether. During the nice experience I often come across the individuals who give up on the initial hard work that is attached to it. The overall experience of climbing through the mountains can be correlated to that of life observation and experiences. It tells of how different processes are undertaken such as educational pursuit, individual struggle, overcoming negativity and various other similar facets of life. Life, like the mountain is a constant challenge and a up way directed concept. Just as those people who give up on hope, cannot climb the mountains, the same way, the people in life who do not brace up the challenges and hardships cannot go on. This struggle and this activity in itself is the beauty of life and living. Those people who show courage overcome the obstacles such as surmounting the mountains. It is through this self believe that people overcome the challenges of life. This courage enables them overcoming all the obstacles and challenges faced by them. Those people who through their hard work make it to the mountains and through the obstacles of life make full use of their time, their energy and also

Islam Compared to Judaism Assignment Example | Topics and Well Written Essays - 500 words

Islam Compared to Judaism - Assignment Example Islam basically refers to total submission to the will of Allah or God. Muslims believes that there is only one true God who is all knowing and powerful, and has no end (Goldschmidt, 2001). In addition, they believe that any person, who submits to the will of God, exalts and worships him, will be rewarded in eternity. Similarly, in Judaism, they believe there is only one true God, he is the creator of Universe and has always been there since nobody existed before. More so, those who follow the will of God will be rewarded unlike evil doers who are destined to punishment by death. In Islam, all material possessions such as cars, houses, clothing and furniture are valueless than one true God. All things and pleasures that we have as humans are fine if they lead to satisfaction of what God requires. Muslims believes that God is the one who gives and takes life thus; he has predestined all human activities (Goldschmidt, 2001). Muslims also believes that all world religions were sent by God but, later they were corrupted by human beings. Jews believes that God is giver of life. They view people of all world religions as equal and children of God and that they are just distinct ways to serving the same God whom they must obey and adhere to his law. It is the responsibility of the Jews to adhere to the torah and cement presence of God (Robinson, 2001). Muslims believes that God is everywhere and that he works in a universe in which lives diverse creatures, not all of whom can be felt, heard, or seen by humans. The Quran, for instance, argues that jinns, can do good or bad, but God’s Angels are more powerful and they respect his divine will. God sent Angel Gabriel to teach Muhammad how to pray (Esposito, 2010). As Robinson (2001) argues, similarly, the Jews believes that Angels are God’s messengers and that they exist in the universe but, cannot be understood or seen by human beings. Muslims

Role Models Essay Example | Topics and Well Written Essays - 750 words

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Architecture Essay Example | Topics and Well Written Essays - 2250 words

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Islam Compared to Judaism Assignment Example | Topics and Well Written Essays - 500 words

Islam Compared to Judaism - Assignment Example Islam basically refers to total submission to the will of Allah or God. Muslims believes that there is only one true God who is all knowing and powerful, and has no end (Goldschmidt, 2001). In addition, they believe that any person, who submits to the will of God, exalts and worships him, will be rewarded in eternity. Similarly, in Judaism, they believe there is only one true God, he is the creator of Universe and has always been there since nobody existed before. More so, those who follow the will of God will be rewarded unlike evil doers who are destined to punishment by death. In Islam, all material possessions such as cars, houses, clothing and furniture are valueless than one true God. All things and pleasures that we have as humans are fine if they lead to satisfaction of what God requires. Muslims believes that God is the one who gives and takes life thus; he has predestined all human activities (Goldschmidt, 2001). Muslims also believes that all world religions were sent by God but, later they were corrupted by human beings. Jews believes that God is giver of life. They view people of all world religions as equal and children of God and that they are just distinct ways to serving the same God whom they must obey and adhere to his law. It is the responsibility of the Jews to adhere to the torah and cement presence of God (Robinson, 2001). Muslims believes that God is everywhere and that he works in a universe in which lives diverse creatures, not all of whom can be felt, heard, or seen by humans. The Quran, for instance, argues that jinns, can do good or bad, but God’s Angels are more powerful and they respect his divine will. God sent Angel Gabriel to teach Muhammad how to pray (Esposito, 2010). As Robinson (2001) argues, similarly, the Jews believes that Angels are God’s messengers and that they exist in the universe but, cannot be understood or seen by human beings. Muslims

Architecture Essay Example | Topics and Well Written Essays - 2250 words

Architecture - Essay Example Defining the various methodologies and looking at the research required then provides a different level of insight into creating the right approach in understanding and evaluating the architectural topics that are required. Qualitative Methods of Research The basis of qualitative methods of research is to associate with people or objects at a given level to collect data. Instead of using hard data, such as statistics and other formats of numbers, there is a relationship to the social aspect of data and how this alters in given situations. Social sciences, such as psychology and the arts, are able to use qualitative methods for specific interpretations and observations that are required. Surveys, interviews, observation and informal methods of collecting data are often combined with creating a relationship to various variables required. This is furthered with types of research that are used with qualitative studies. For instance, grounded theory takes the ideology of qualitative metho ds and proposes ways to move through the research process. This is inclusive of observing and gathering data as well as finding specific ways to analyze and interpret the method that has been used. This helps to explain the statements and actions with specific individuals while building meanings out of the observation. For this to work, there is the need to have grounding with theoretical ideologies, combined with the capacity of coding information into data that creates meaning (Charmaz, 2006: 3). For architectural alternatives, there is the ability to observe and analyze a variety of movements, actions and theories with the theory. This is combined with analyzing the outcome and observations associated with this. The strength in this is based on creating meaning for a social and cultural observation of society. However, there is also a specific interpretation which is made according to the researcher and the defining points of the observations made, as opposed to being based only on facts. A basis that is a part of research philosophies in architecture comes with the main topic area and how this influences the availability of studies. Architecture is considered a component of both the social sciences and an art form, both which create a broad range for study that can be considered. To further the research that is done according to subject matter is also the need to have a specific type of research to identify the architecture. Theory based data analysis becomes one of the main approaches to those studying the architectural forms. The theory data is provided with past theories of architecture, social movements, cultural affiliations and philosophies which are attributed to the buildings that are studied. The overview and observation that occurs with the form of theory based data analysis then offers a broad viewpoint of the architectural forms and how this links to the buildings and subjects that are a part of the research. In relation to this are formats suc h as the focal relationship, which takes at least two independent theories and compares them to identify the relationship with architecture to given theories. This provides a cause and effect theory, which shows the cause for building the architecture and the effect which this has had within the social sciences (Aneshensel, 2002: 11). The theoretical observation that takes place has strength in looking at the past theories and relating these to dependent